Digital advertising is a sign of the times — literally in Saline County, it appears.
The Saline County Chamber of Commerce recently congratulated Oldham Boy Outdoor Advertising on its new digital billboard, which the chamber praised in a Facebook post as an asset for the new member company.
The chamber noted that it conducted a ribbon cutting ceremony for the new billboard, which stands on Route 45 on the way into Eldorado, a prominent location. The chamber also used its post as an opportunity to welcome Oldham Boy Outdoor Advertising owner Roy Oldham into the chamber.
The billboard will display messages from up to six advertisers per day, available for daily, five-day, 30-day and 90-day durations, according to the Oldham Boy website. Advertisers can change their messages at any time, and the billboard is also available for personal announcements and messages, like birthday wishes and graduation announcements.